An article summarized by The Hollywood Reporter:
Versant has agreed to acquire Full Swing for $530 million in cash, marking the largest acquisition in the company's history. Full Swing is best known for its high-end golf simulators, player tracking technology, and performance analytics software, while also offering products for sports like baseball. Versant is purchasing the company from Bruin Capital and a group of minority investors.
The acquisition strengthens Versant's golf business, which already includes the Golf Channel, GolfPass, and GolfNow. CEO Mark Lazarus has described the golf division as the blueprint for the rest of the company because it generates revenue from both traditional television and digital subscription and software businesses. By adding Full Swing's simulator technology and analytics platform, Versant expands its presence in the growing sports technology market.
The deal reflects Versant's broader strategy of acquiring businesses that complement its existing media brands while reducing its reliance on traditional pay television. The company has previously expanded through acquisitions such as Free TV Networks and StockStory, integrating them into its entertainment and financial news divisions. Versant has also indicated it remains open to acquiring additional media and technology businesses that fit its long-term growth strategy.
