An article summarized by Sherwood News:
Meta announced the rollout of Meta One, a new subscription offering that introduces paid versions of its major apps, including Instagram, Facebook, and WhatsApp. Instagram Plus and Facebook Plus will cost $3.99 per month, while WhatsApp Plus will be priced at $2.99. The subscriptions include premium features such as profile customization, enhanced reactions, and expanded analytics tools, marking Meta’s first major push to monetize its consumer apps beyond its traditional advertising model.
Meta is also launching two paid AI subscription tiers priced at $7.99 and $19.99 per month for users seeking more advanced AI capabilities. While the company’s Meta AI chatbot will remain available for free, users on the free tier will face usage limits. The move reflects Meta’s broader effort to create new revenue streams around artificial intelligence and premium digital experiences.
Investors responded positively to the announcement, with Meta shares rising nearly 3%. The subscription strategy could help address investor concerns over Meta’s massive AI spending by giving the company new recurring revenue sources outside advertising. Meta executive Naomi Gleit hinted that additional paid offerings for creators, businesses, and AI power users are still in development, suggesting the company plans to expand its subscription ecosystem further.
