An article summarized by The Hollywood Reporter:
The Walt Disney Company and Kraft Heinz have announced a multiyear strategic partnership that will bring Kraft Heinz brands across Disney's entertainment and experiences business. The agreement includes brands such as Heinz, Philadelphia Cream Cheese, and Kraft Mac & Cheese appearing in Disney theme parks, cruise ships, hotels, and resorts through new menu items, condiment stations, and other guest experiences.
The partnership also extends into Disney's media business, opening the door for Kraft Heinz products to be featured in films, television shows, major sporting events like ESPN's Super Bowl coverage, and other storytelling-driven collaborations. Executives say the goal is to create authentic integrations that connect with families during shared entertainment and mealtime experiences.
Both companies describe the alliance as a natural fit, noting that Disney and Kraft Heinz have been household names for generations. With the flexibility of a long-term agreement, the companies plan to develop new collaborations across Disney's vast portfolio of movies, streaming, sports, theme parks, and cruises, creating new marketing opportunities while strengthening both brands' connection with consumers.
